Bader Al-Ajeel: Driving Technology and Business Growth Across Kuwait

Bader Al-Ajeel is a technology startup expert and executive leader with regional experience across the MENA market. With a career spanning technology, communications, business development, operations, and executive management, he has developed expertise in regional expansion, strategic planning, financial optimization, go-to-market strategy, and operational improvement.

From Business Development to Executive Leadership

Al-Ajeel’s career reflects a progression from commercial and communications roles into senior operational and executive leadership. He began his professional journey across retail, corporate communications, and business development, gaining experience in customer engagement, marketing, and commercial strategy.

His early roles included working with MAC Cosmetics and Jo Malone London in merchandising, followed by a position as Graphics and Visual Assets Specialist in Corporate Communications at M. H. Alshaya Co.

He subsequently moved into business development and account management, building a broader understanding of commercial operations and market expansion.

Building Regional Technology Expertise

At Ghaliah, Al-Ajeel developed experience across business development and operations, including responsibility for Saudi Arabia and Qatar. This regional exposure strengthened his understanding of different MENA markets and prepared him for increasingly senior roles in technology-driven businesses.

He later joined the National Bank of Kuwait as a Senior Communications Officer, adding financial-services experience to his growing commercial and strategic background.

Leadership in the Startup and Delivery Ecosystem

Al-Ajeel’s transition into technology and startup leadership accelerated with TryCarriage.com, where he progressed through Deputy COO, COO, and ultimately Chief Executive Officer.

His responsibilities during this period reflected his growing focus on operational processes, business performance, and executive decision-making.

He later served as an Advisor at Delivery Hero and as a Board Member at Peep, further broadening his exposure to technology businesses, governance, and strategic leadership.

Leading Growth at Jahez International Company

Al-Ajeel joined Jahez International Company in 2022 as General Manager and subsequently became Chief Executive Officer – Kuwait in March 2024.

His work has centered on executive management and the continued development of business operations in Kuwait, drawing on his expertise in strategic planning, operational optimization, financial performance, marketing, and business growth.

A New Chapter with Snoonu

In April 2026, Al-Ajeel took on the role of Chief Executive Officer – Kuwait at Snoonu, marking another step in his leadership journey within the technology and digital-business ecosystem.

The role builds on his experience in startup environments, regional operations, strategic expansion, business analysis, and executive management.

A Leadership Approach Built Around Strategy and Execution

Al-Ajeel’s professional strengths span regional expansion, strategic planning, financial optimization, effective marketing, go-to-market strategy, business analysis, operational-process optimization, and communication.

His experience across different stages of business development has enabled him to approach growth from both strategic and operational perspectives—connecting business objectives with execution and market requirements.

Fluent in Arabic and professionally proficient in English, he brings a regional perspective to his leadership roles across Kuwait and the wider MENA environment.

Education and Professional Foundation

Al-Ajeel studied Information Systems at the American University of Kuwait, following earlier studies at the College of Engineering & Petroleum at Kuwait University.

His academic background in information systems complements his professional transition into technology-driven businesses and executive leadership.

Icons Kuwait Recognition

Bader Al-Ajeel is recognized for his evolving leadership journey across technology startups, business development, operations, and executive management. His progression from commercial and communications roles to COO and CEO positions reflects a career shaped by strategic thinking, regional market experience, operational optimization, and business growth.

As Chief Executive Officer – Kuwait at Snoonu, he continues to build on this experience while contributing his technology and startup expertise to Kuwait’s evolving digital-business landscape.