Hisham Alkooheji: Driving Global Sales and Market Expansion at Aluminium Bahrain

ICONS BAHRAIN

Leading Marketing and Sales at Aluminium Bahrain

Hisham Alkooheji is an experienced commercial executive with more than 15 years at Aluminium Bahrain (Alba), where he currently serves as Chief Marketing Officer. His expertise spans sales management, client relations, market expansion, pricing, compliance, and operational excellence.

In his current role, Alkooheji focuses on global sales operations, long-term marketing strategies, customer relationships, casthouse operations and initiatives designed to strengthen Alba’s market position and commercial performance.

Expanding Alba’s Global Market Reach

Previously serving as Director of Marketing & Sales for MEA and Asia, Alkooheji managed sales operations across the Middle East, Africa, and Asia, including Alba’s Singapore branch, which was established in 2021.

His responsibilities included sales of more than 0.8 million metric tonnes of value-added products, P1020, and liquid metal. He also led initiatives to increase value-added sales of billet, foundry, and slabs across key markets, while supporting the company’s expansion into new countries.

Building Strategic Sales Operations

Alkooheji played a key role in establishing Alba’s Singapore office and developing long-term marketing strategies across customers, products, alloys, and countries. His initiatives also included departmental reorganization, customer market updates, e-signature adoption, and digitalization of documentation.

A Career Across Commercial and Operational Leadership

Since joining Alba, Alkooheji has held several positions, including Manager Customer Services & Marketing Operations, Manager Sales & Marketing Middle East & Africa, Head of Compliance and Pricing, and Operational Excellence Specialist.

Before his long-term career at Alba, he worked as a Product Executive at Standard Chartered Bank in Bahrain, managing client relationships, sales targets, and business development.

Beyond his executive responsibilities, Alkooheji serves as Chairman of Alba Americas and as a Member of the Board of Directors at St Christopher’s School, Bahrain.

Education and Professional Expertise

Alkooheji holds an MBA in Finance from The College of William & Mary – The Mason School of Business, an MSc in International Business & Finance from the University of Reading, and a BA in Economics from the University of Reading. He also holds certifications in Six Sigma Green Belt and Bloomberg Essentials Equity.

Recognition by Icons Bahrain

Icons Bahrain recognizes Hisham Alkooheji for his contribution to Aluminium Bahrain’s international sales growth, market expansion, value-added product development, and commercial strategy. His leadership reflects Bahrain’s growing presence in global aluminium markets and the importance of strategic customer and market management.